RAISING $250,000 PRE-SEED — OPEN NOW
Opportunity
Invest in Nearily
One shared loyalty wallet for independent cafes in Saint Petersburg. Live since May 2026 — here is exactly where it stands.
Get in TouchWhat people did
Ten weeks live in Saint Petersburg.
Figures as of 8 August 2026 — counted in production, and still moving.
725
Stamps scanned in cafes
401
Scanned in the last 30 days
8.7
Average stamps per person who started a card
37
Rewards actually redeemed, of 48 earned
83
People came back for a second coffee
10
Partner cafes, Saint Petersburg
From a page view to a cup of coffee
- 13,400page views a monthCloudflare, last 30 days
- 340people opened the app or siteAnalytics, last 30 days
- 275in the network201 app accounts, 74 through other channels
- 83earned a stamp for a real coffeecounted in production
Four different systems count these, which is why they do not match: the first two are traffic, the last two are people we can name.
The market
Saint Petersburg first. Every figure below links to its source.
$925M
Russian coffee imports, first 9 months of 2025
+45.5% year on year
Sfera.fmSpending on coffee is rising while the number of classic coffee shops falls — Saint Petersburg lost roughly a quarter of them in a year. Consolidation and the shift to takeaway make repeat custom the survival metric for an independent. Chains solved that with their own apps. Independents have nothing comparable.
Where we are today
Product
- ☕ iOS live in the App Store
- 🤖 Android live on Google Play, RuStore and AppGallery
- ✨ v2.0 live on all four stores
- 🔌 iiko POS integration built and deployed
- 💻 Plus dashboard for cafes and baristas — live
- 🌐 Multi-language (RU / TR / EN)
Traction
- 🤝 10 partner cafes in Saint Petersburg
- 🔁 83 people came back for a second coffee — 8.7 stamps each on average
- 🎁 48 rewards earned · 37 actually redeemed
- 👋 275 people in the network — 201 app accounts, 74 through other channels
- 💳 Revenue: zero, by design
The problem
Independent coffee shops are locked out of the tools chains take for granted
- No digital loyalty infrastructure — chains have had it for years
- Paper cards guests lose, with no data behind them
- No way to tell a regular from a passer-by
- Building it in-house costs more than it returns
- Coffee prices rising, with nothing given back for loyalty
- A separate paper card for every cafe, and nothing to show for any of them
- Only chains run loyalty programmes worth joining
- No easy way to find and back the independents nearby
What we built
Five steps, no hardware, live in ten cafes today
1
Download
The app is free — no fee, no card, no commitment
2
Get QR code
A unique code is generated for the guest
3
Visit a cafe
The guest walks into any partner cafe
4
Scan
The barista scans the code in Nearily Plus
5
Collect
Stamps and rewards land in one wallet, shared across the network
No hardwareA cafe needs a smartphone. Nothing to buy, nothing to install
iiko integrationBuilt and deployed for cafes already running iiko
Real-time dataGuests and cafe owners see visits and redemptions as they happen
Why now
- Saint Petersburg lost roughly a quarter of its classic coffee shops in a year — survivors need regulars, not footfall
- Coffee imports into Russia rose 45.5% year on year: demand is not the problem
- Chains captured loyalty through their own apps; independents were left without an answer
- No loyalty network in Russia is purpose-built for independent cafes
Why me
- 22-year-old Turkish founder, three years in Saint Petersburg — solo
- Full-stack: native apps on both platforms, the web product and the backend. Shipped v2.0 to four stores without external capital
- Ten cafes signed and onboarded in person, one at a time
- Solo is a real risk. The first engineering hire in this round is the mitigation, and it is line two of the budget
What sets us apart
Built for independents from the first line of code
No direct competitor
No shared loyalty network in Russia is purpose-built for independent cafes
Zero hardware
A smartphone at the counter is the whole requirement
One coffee passport
Stamps and rewards from every partner cafe in a single wallet
iiko POS integration
Built and deployed — the hard part of cafe distribution, already done
Network effect
Every cafe added makes the wallet worth more to every guest, and the reverse
Four app stores
App Store, Google Play, RuStore and AppGallery — full coverage of the Russian market
The position is open. Holding it means density, not features.
Revenue: zero, deliberately
The app is free for guests and free for cafes. There is no subscription, no in-app purchase and no billing in production. That is a choice about sequencing, and here is the trigger that ends it.
1
The trigger
When charging starts
Nothing gets priced until a second and third cafe reach that volume. Until replication is proven, any price would be a guess dressed as a plan.
Decision rule
2
Cafe tools
Not yet priced
Paid tooling for partner cafes on top of the free tier, with the iiko integration as the wedge. No pricing has been tested with a cafe.
Candidate
3
Analytics
Not yet priced
Visit and cohort data for cafes and small chains, once there is enough of it to be worth buying.
Candidate
Density first, price second. We would rather show you a zero than a projection we cannot stand behind.
What happens next
One question decides the next twelve months: does cafe number two look like cafe number one?
Where we are
- v2.0 live on all four stores — App Store, Google Play, RuStore, AppGallery
- 10 partner cafes in Saint Petersburg running real transactions
- QR flow in daily use — stamps, rewards and redemption validated in production
- iiko POS integration built and deployed
v2.0 — live, August 2026Shipped to all four stores; running across every partner cafe in Saint Petersburg
NOW
Replicate
Bring a second and third cafe to that volume
12 MONTHS
Density
Grow the Saint Petersburg network and hold cohorts long enough to read retention properly
AFTER THAT
Price it
Test cafe-side pricing with partners once replication is proven — not before
LATER
Second city
Expand only when Saint Petersburg repeats without the founder in the room
Where this goes
One free coffee passport that carries a guest's stamps and rewards across every independent cafe in the city — and gives those cafes the loyalty infrastructure only chains have had.
Ten weeks live, and the numbers still doubling month over month
One wallet, QR redemption at the counter, no hardware for the cafe
Saint Petersburg first — a second city only once the model repeats$250,000
Pre-seed · 18 months of runway
Use of funds — next 12 months
50%Cafe acquisition and replication — from 10 partners toward 50
30%Engineering — first 1–2 hires
15%POS integrations and infrastructure
5%Legal, accounting and buffer
- SAFE / convertible note — terms negotiable
- Minimum check: $5,000
- Open now — accepting commitments
Talk to the founder
Let's talk
Questions about any number on this page are welcome — including the uncomfortable ones.
hello@nearily.comSAFE / convertible note structure. This page is information for prospective investors, not an offer to sell securities.
