Loyalty without plastic
Stamps or cashback — you choose the model, you set the reward. Nothing to print, nothing for a guest to leave at home. Your barista taps once at the counter and it is done.
Why Nearily — for cafés, baristas and guests
Who are you?
Nearily is a coffee passport for guests and a loyalty program for independent cafés. Pick who you are and we will make the case for you — not for everyone at once.
You are not buying attention. You are building a habit.
Every independent cafe in this city fights for the same person walking past the window. Advertising rents their attention for a day. A habit keeps them for a year. Nearily is the shortest path from “nice coffee” to “my cafe” — a loyalty programme you never print, your guest never loses, and you never pay per cup for.
You finally see who comes back
Cafe+ shows you the numbers you have been guessing at: how many guests returned this week, which reward actually pulls people in, how your regulars behave. Decisions instead of hunches.
A place on the map of the city
People open Nearily to find coffee near them right now. On that map an independent cafe sits next to every other one — not underneath somebody’s advertising budget.
Your guests do the marketing
A droplet is a photo somebody left at your counter. It lives on the city map for 24 hours and stays in your cafe’s archive for good — a feed about your place, made by the people who love it.
What joining actually looks like
Talk to us
One conversation: your reward, your rules, your logo. We set the cafe up for you.
Your barista learns it in a minute
Scan the guest’s code, or type four digits. That is the whole training.
You watch it compound
Every stamp is a reason to come back tomorrow. In a month you can see it in the numbers.
Why this matters beyond your counter
Saint Petersburg has one of the best independent coffee scenes in Europe and almost no shared way to find it. The big chains have apps, points, push notifications and a marketing department. The small cafe with better coffee has a paper card that gets lost in a coat pocket by March.
Nearily exists to close exactly that gap. One passport, every independent cafe in it, the same tools the chains have — but pointed at the places that actually make the city worth walking through. When a guest collects a stamp at your counter they are not just earning a free drink; they are choosing an independent cafe over a franchise, again and again, until it stops being a choice and becomes a habit.
One tap at the counter. No new job on top of your job.
You already have a queue, a grinder that needs dialling in and somebody asking whether the oat milk is barista edition. Nearily had exactly one design rule: whatever we add to your bar has to take less time than writing a name on a cup.
Two seconds, not two minutes
Scan the guest’s code, or type the four digits they read out. No account to create, no email to spell, no card to find in a wallet.
Works when they forgot their phone
A phone number is enough. The stamp lands in their wallet anyway — they will find it there next time, and you will not have to argue about it.
Rewards you cannot get wrong
When a guest has a free drink waiting, they show you a code and you scan it. The app decides what is owed, so nobody has to remember whose card had nine stamps.
You get the credit
Regulars are made at the bar, not in an app. Nearily just keeps the count — the reason they come back is still you, and now the cafe can see it.
Your whole workflow
Open the scanner
It is the first screen of the app when you are signed in as staff.
Scan or type
Their QR, their four-digit code, or their phone number. Whichever is faster right now.
Hand over the cup
The stamp, the cashback or the free drink is already in their wallet.
The part nobody says out loud
Specialty coffee runs on people who care more than the pay justifies. The tools around them rarely return the favour — clunky tablets, loyalty schemes designed by someone who has never worked a morning rush, apps that add a step to every order.
We build for the bar first. If a feature makes a queue longer, it does not ship. That is the entire brief, and it is why the whole flow you just read fits into a single tap.
Your coffee habit, turned into a passport of the city.
You already buy the coffee. The only question is whether anything is left over when you do. With Nearily every cup is a stamp, every handful of stamps is a free drink, and the whole thing turns into a map of the places you have actually been.
Free coffee, honestly earned
Stamps or cashback at every partner cafe, in one wallet, on your phone. Nothing to print, nothing to lose, and a chain’s cafes all share the same balance.
Leave something behind
A droplet is a photo you leave at the cafe you are sitting in. It lives on the map for 24 hours for everybody nearby — and stays in that cafe’s archive for good.
Coffee is better with someone
Follow your friends, see which cafe they are in right now, and call them out for a cup. Live presence is friends-only, and you decide what you share.
A passport, not a points balance
Badges, your member number, the date you joined, and weekly leagues against everybody else drinking their way across the city. Your history, kept properly.
Starting takes about a minute
Install and sign in
Your phone number is enough. No forms, no card, no subscription to start.
Open the map
Find the independent cafes near you — with what each one gives back before you walk in.
Show your code
At the counter, that is it. The stamp is in your wallet before the coffee is on the bar.
What you are actually part of
Big chains have spent a decade teaching everyone that loyalty means an app, points and a push notification at 4pm. The independent cafe with the better roast could never afford that machinery, so it competed with a paper card that lives in a coat pocket until March.
Nearily hands that machinery to the small places instead. Every stamp you collect is a small vote for the cafe that hand-dials its espresso over the franchise on the corner — and the droplets, the friends and the leagues turn a solo morning ritual into something a whole city is doing together. You get free coffee out of it. Petersburg gets to keep the cafes worth walking to.